Our Longtime Love of Local

By Julie Murphree, Arizona Farm Bureau Outreach Director

Much talk about “local” has spurred a multitude of conversations, especially during the pandemic of 2020. But, did you know, 100 years ago nearly every farmer and rancher in Arizona, and America grew for the local market. The local ag product market has had ebbs and flows, but for long-time farm and ranch families they have always embraced the local market.

If you could hop in a time machine and go back in history to 1912 to visit with any Arizona farm family they’d walk you around their farm explaining what crop was going to what market, always having a  mix of product for local and regional markets.

Then, they would take you to their garden or their livestock pens and explain that they were growing and raising for their own family and the neighbors across the way. They might even tell you they had a growing market for their backyard egg farm. That’s how Hickman Eggs got started. It was started out of their backyard.

These ebbs and flows of local farm and ranch markets really ratcheted up to a resurgence of a broader local Arizona ag market in the early 1990s during a time when community supported agriculture (CSAs) in Arizona were really taking off. In conversations with farmer and Arizona Farm Bureau member Frank Martin of Crooked Sky Farms, you’ll hear him describe those early days and how exciting it was to be part of a local movement of locally grown food.

Fast forward to today and the 2020 pandemic and bottlenecks in the food supply chain and you have another re-awakening of the local food movement, especially in the meat markets, certainly beef.

And that’s why Arizona Farm Bureau has hosted Fill Your Plate for the last 13 years. Launched in 2007, Fill Your Plate is a searchable database designed to connect Arizona families with the local farm and ranch market. Our four separate databases on the website are constantly being updated to provide users with up-to-date information on our local ag markets.

When you source on Fill Your Plate, you get a full gamut of information.

  1. It’s the most comprehensive list of direct-market, retail farmers and ranchers in the state … I’ll take bets on that one.
  2. Currently, it’s one of the only Arizona-centric “searchable” lists that’s also mobile friendly. I also give props to Local First Arizona’s Local Food Finder which hosts something along this line; but theirs is not exclusively ag-focused. They list value-added products and businesses too (a good thing and something unique to them).
  3. In our “beef” search alone, there are more than 50 producers as we’re always on the search for more. Two months ago, we only had 30 beef producers. Because of the surge in demand during the COVID19 pandemic for local beef, the count has come close to doubling.
  4. Fill Your Plate is evergreen and we’re constantly adding new retail farmers to the searchable database.


Ask any farmer or rancher today, whether they’re generational (celebrating 50 to 100 years in business, for example) or a beginner farmer or rancher, we’ll always grow and raise to the market’s needs. Today, you want local beef and wine? We’ve got it for you!

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